The strategy makes good companies great.
We offer strategic planning on a range of topics to best position your company for success. Each strategic planning session lasts approximately 2 hours, and you will receive a summary report with action items within 3 business days after your strategic planning session concludes. Each strategic planning session covers one of the listed topics.
Company Mission
Do you have a clearly defined mission?
Is the mission realistic for today?
Will this mission provide a compass for years to come?
Does the mission answer the “why” for founders and employees?
Is there an explicit ESG/ Socap Mission? If so, will it help or distract from the company?
Product Development
Can you briefly describe the product/ service?
Does this description make sense?
Does this description make sense to customers?
Is it built?
How many resources does it take to build it?
Product/Market Fit
Is there a clear value proposition?
Is this communicated to all parties?
What issues do you solve for your customer?
What will your customers say about you?
Is your solution better than the existing options?
Revenue Forecasting
How much revenue will you have in one year?
Two years? Three years? Five years?
How much will be subscription-based revenue?
How much will be one-time purchases?
What degree of accuracy do the financial revenue projections have?
What happens if revenue does not materialize?
Business Narrative
Do you have a clear narrative around your business?
Is that narrative compelling?
Can you communicate that narrative to customers in a clear, concise manner?
Is the narrative inspiring? Could the narrative be made more compelling?
Is your work building a brand?
Market Sizing
What is the TAM (tangible addressable market)?
What is the beachhead market?
Who are the competitors in this market?
Are you the natural owner of the market?
Is the market growing?
Initial Customers
What will it take to get a first customer?
Do you still have your first customer?
Are they providing good feedback?
Do you have prospects?
What is a realistic timeline to close a sale?
Financing
How much capital/cash do you currently have?
Are you profitable?
If you’re not profitable, when will you run out of cash?
Where will more money come from?
How far will that money get you?
Is it time to solicit venture capital?